"Jacks knowledge of digital marketing and advertising has been key to our success in the EMEA region, and because of theses successes, has recently been expanded to the Americas region."
"Jack is a seasoned paid media specialist and he helped us at Dots.eco with our paid media strategy and execution. Jack combines rare in-depth analytical capabilities with design capabilities. I highly recommend him to anyone."
► Campaigns launched across America and Europe on LinkedIn, Google Display and Google Search
► Fast-growing startup with $5k pcm click budget
Dots.eco is a platform for harnessing actions in games, app and websites into rapid environmental change.
I provided paid media consultation and management for Dots.eco launch campaigns. This covered LinkedIn Ads, Google Search and Google Display.
I worked closely with the Dots.eco team to define copy and creative direction, reporting and landing page recommendations as well as ongoing split-testing of audience targeting, copy and creative.
dots.eco
"Jack’s a brilliant paid media specialist with a conscientious approach who delivers results. Mainly worked with Jack on B2B campaigns and it’s gone really well. Would highly recommend."
► Hundreds of sign ups per month from around $2.50 each
► Project scope expanded to new service lines due to campaign success
► Campaigns rolled out across Linkedin, Instagram and Facebook
Work performed in partnership with the London agency Goldfish.
I worked with the agency Goldfish to deliver webinar campaigns for Virgin StartUp, connecting business founders with government-backed funding across the UK.
I worked closely with the Goldfish team to define copy and creative direction, as well as ongoing split-testing of audience targeting, copy and creative.
As a result of these campaigns Virgin StartUp now have a constant stream of cost-effective leads entering their marketing funnel with the majority of submissions costing less than a few pounds each.
virginstartup.org
"Jacks knowledge of digital marketing and advertising has been key to our success in the EMEA region, and because of theses successes, has recently been expanded to the Americas region."
► $250k+ annual click spend, 20+ separate product / service campaigns managed
► Campaigns rolled out across LinkedIn, Xing and Facebook
► Campaigns covered Europe, Americas and the Middle East and multiple company departments
Work performed in partnership with Midlands PR agency Carrington Communications.
Teledyne FLIR, a Business To Business / Business To Government technology company that are world leaders in thermal imaging.
These global campaigns were delivered across channels including LinkedIn, Xing and Meta and have delivered thousands of prospects from leading hardware solutions and academic organisations.
As well as paid media management, I've delivered ad creative, copywriting and reporting.
flir.com
"As a startup, things can easily zig and zag at a rapid pace. Jack has been a steady presence in managing our digital user acquisition and adapting not only as our company quickly evolves but as the guidelines and regulations of Google, Apple and all social platforms do as well."
► Campaign results helped raise $34 million in seed funding
► Campaigns rolled out across TikTok, Instagram, Facebook, Google Display and Google Search
► Campaigns covered Europe, North America, Oceania and Latin America
► $6.5k+ pcm click budget, average lead gained at $6
beatBread is a US-based startup which delivers an alternative to the traditional record label model of musician funding, letting artists stay in control of their music.
The role involved creating and developing client reporting, collaborating with the tech team on site changes, delivering and directing ad creative and site conversion rate optimisation.
I introduced the campaigns to new ad types including using Instagram's influencer ad format option, TikTok and also worked with the tech team to refine conversion tracking to measure ideal leads independently.
beatbread.com
"Jack has done a fantastic job for us, markedly increasing our lead generation and reducing our spend through targeted advertising online. His ability to refine and improve the targeting each month continues to deliver more value - highly recommended!"
► Massively boosted lead generation alongside the existing PR campaigns
► Campaigns rolled out across Instagram, Facebook, Google Search and YouTube
Terravesta is cutting emissions and replacing the dependence on fossil-fuels with a regenerative, natural solution – the crop Miscanthus.
I've delivered paid media planning, management, ad creative, tracking landing page optimisation and reporting for Terravesta.
After interviewing the client about their target market I used Meta and Google Ads to reach this audience. I reviewed and amended the existing landing page and regularly introduced new ad creative, targeting and copy to optimise results.
terravesta.com
► Cost per lead was cut by over 75% after taking over the existing Google Ads search account
► Campaigns delivered hundreds of sign ups a month at under a dollar per user
USP.ai employs cutting-edge generative AI technologies, along with exclusive proprietary models to provide an easy-to-use AI image generation experience.
I've delivered paid media planning, management, ad creative, tracking, landing page optimisation and reporting for USP.ai.
usp.ai
Selected Clients
